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WebJul 11, 2015 · The ESOMAR glossary defines incidence rate in market research as “the proportion of respondents contacts in a survey who qualify for the survey”. That means that in quantitative research, incidence rate is defined as the number of respondents from a sample that will qualify for your study. WebIn market research, the incidence rate is referred to as the frequency of occurrence or the number of people shown in percentage that is eligible to take part in a study. Suppose … WebJan 9, 2024 · Incidence is a way of determining a person's probability of being diagnosed with a disease (A.K.A. a morbidity) during a given time. Therefore, the incidence definition is the number of newly diagnosed cases of a disease. As we mentioned above, morbidity, a term closely related to incidence, is commonly known as a disease. fnf indie cross mod play now